Live WebinarOnlineEnglish

AI is choosing which hotels to recommend. What decides?

Discover what makes AI recommend one hotel over another — and what you can do about it.

Wed, Mar 25 • 14:00 (CET) Online • Live Q&A

What's Included:

  • Data-backed insights from 2,000+ AI recommendations across 30 European cities
  • Competitive breakdown: how independent hotels compare to OTAs in AI results
  • Actionable steps you can take now
Live Q&APractical ChecklistMaterials via Email

About the Webinar

A practical session focused on actionable steps, not theory

  • Travel discovery is changing — and not in hoteliers' favor. When a guest asks ChatGPT, Perplexity, or Google's AI for hotel recommendations, they get a short list. If you're not on it, you don't exist in that moment.
  • This isn't theory. We analyzed over 2,000 AI-generated hotel recommendations across 29 European cities. The findings were clear: OTAs dominate booking authority, even when independent hotels get mentioned more often.
  • In this 60-minute session, we'll share exactly what we found — what makes AI recommend one hotel over another, where OTAs are winning, and what you can realistically do about it. No jargon, no sales pitch.

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Get the access link and webinar materials by email

What we'll talk about

Six topics, real data, practical takeaways

How AI ranks and recommends hotels

The signals behind ChatGPT, Perplexity, and Gemini results

Why OTAs appear even when your hotel is mentioned

Visibility alone isn't enough if the booking goes elsewhere

How guest reviews shape AI recommendations

What matters, what doesn't, and how to influence it

Google Search vs. AI Search

What's changing in how travelers find hotels

A simple competitive check you can do today

See where you stand without any tools

What is AI visibility

And track where you stand over time

About the Speaker

Cosmin Costean
Speaker

Cosmin Costean · Founder Tharro

  • 20+ years in product, data, and digital strategy
  • Former Senior Product Manager at Booking.com, Head of Product at TUI
  • Led AI marketing optimization at Saudi Airlines

Frequently Asked Questions

Quick answers before you register.


Yes. Register and we'll send you the recording within 24 hours if you can't attend live.

By email, right after you register. You'll also get a reminder the day before.

60 minutes — about 40 minutes of presentation followed by 20 minutes of live Q&A.

Absolutely. There's a dedicated Q&A at the end, plus you can drop questions in the chat throughout.


Only webinar-related communication. No spam, no third-party sharing. See our Privacy Policy for details.

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What to expect:

  • Real Data
  • Actionable steps
  • Materials via email

Register for free

Get the access link and webinar materials by email