Marketing Intelligence for Hotels

Travelers are searching for your destination right now. Are you doing the right things to win them?

Tharro tracks your visibility across Google, Social, OTAs, and AI assistants like ChatGPT then turns the signals into a ranked weekly action plan your team can actually execute.

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Weekly updated market signals

The Problem Most Hotels Still Can't Measure

While you're reading yesterday's numbers, OTAs are already reacting to tomorrow's demand

Tharro closes the gap between what travelers are already searching for and what your hotel can actually act on

Without Visibility Data

You see shifts in source markets too late

Your source markets shifted three months ago. You see it in July's arrival mix. The window already closed.

OTAs and competitors take your space

OTAs and competitors show up where travelers search for you, on Google, in AI answers, on social. You feel it. You can't see it.

Too much data, too little direction

You have data. You still don't know what to do. Reports describe the past. Monday brings options, not answers.

AI is rewriting search. You're flying blind

AI is rewriting how travelers find hotels. You're flying blind. Where do you stand vs your competitors? Nobody can tell you.

With Tharro

See demand 2-8 weeks before arrival

You see the shift before bookings arrive. Demand is forecast 2-8 weeks out. Polish demand rises - you act.

See exactly where you lose ground

You see exactly where OTAs overtake you: which keyword, which AI assistant, which competitor, and what to do this week.

Use our action plan or ask Claude directly

Walk in with a ranked list of 10 actions and a co-pilot to ask anything. Built on Claude — grounded in your data.

See your AI visibility — and what to fix

Tharro tracks how every major AI assistant talks about your hotel vs your comp set. You see the gap. You get the moves to close it.

Track Visibility

Across Google, Social, OTAs, and AI assistants

See demand & behavior

Demand forecasting and source-market behavior

Act on a weekly plan

10 ranked actions every week and ask Claude anything in between

Simple to Start

See Your Blind Spots in Under 5 Minutes

Add your hotel, get your first visibility snapshot, and see where demand and visibility are already moving against you.

Connect Your Hotel

Enter your name and description. No integrations. No long setup.

See Your Visibility Score

See where your hotel shows up and where it doesn't across Google, OTAs, and AI assistants.

Act On What Matters First

Get weekly recommendations on where to focus, when to push, and which markets are already searching.

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2-minute setup • No credit card • No integrations needed

AI Visibility Report

Europe's First AI Visibility Report

We publish the AI Visibility Report every month, tracking how hotels and OTAs show up in AI assistants and Google across the 50 most visited European cities.

Check Your Own Score See the Report

Build For

Hotels that want to stop guessing

From independent properties to multi-property groups, Tharro turns demand and visibility signals into action

Hotel Groups

Spot the property that's falling behind before RevPAR tells you.

Compare visibility, demand signals, and competitive pressure across your portfolio, in one view.

Portfolio-level visibility comparison

Earlier alerts than monthly reports

Stronger allocation decisions

Explore Benefits

Independent Hotels

Get the same visibility and demand intelligence bigger brands rely on without the complexity of enterprise tools

See where travelers are searching, where OTAs are winning, and where your hotel needs attention first

Clear signals, no analyst needed

Faster decisions on pricing and spend

Less dependence on OTAs

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Agencies & Consultants

Show clients what changed with data they can't get from their usual stack

Turn shifts in demand and visibility into stronger reporting, better planning, and clearer ROI conversations

AI visibility for your clients

Differentiated client conversations

Destination / market context

Explore Benefits

Your competitors are already tracking demand and visibility shifts. Are you still guessing?

Start in minutes, see your visibility score, and understand where to act first

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