Take back your direct bookings, wherever travellers decide.

Travellers choose on Google, in AI answers, on the OTAs, and on social. Tharro shows you exactly where you’re winning and losing them, and hands you the ranked plan to bring more of them direct. Every Monday.

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Publisher of Europe’s first AI Visibility Report · 30 cities, tracked monthly

Everyone shows you dashboards. Tharro tells you what to do about it.

Every Monday, the signals become ranked actions: written for your hotel, in plain language, ordered by impact.

Your week · Monday

Example week · 4 of 10 actions

1
You dropped from #3 to #7 on “5 star beach hotels” and an OTA landing page took your slotGoogle Visibility · 91
WIN NOW cluster, 1,900 monthly UK searches. Refresh the page from the attached brief and reclaim the slot before the AI Overview settles on its sources for the term.
Why now: the AI Overview appeared on this term this week and is still choosing which pages to cite.
Brief attached
2
You lost the family beach answer in ChatGPT to Competitor AAI Visibility · 86
Named in 2 of 6 family-persona answers this run, down from 4. The two that still name you cite an OTA and a review site, not your site. Publish the family page from the attached brief (rooms, kids' club, pool) and link it from your homepage.
Why now: the answer is rewritten every run. Next run is in 7 days.
Brief attached
3
Open the October half-term pricing window for the UK this weekDemand · 81
UK guests staying 26 to 30 Oct decide around 65 days out: the window runs 10 to 31 Aug. UK searches for your area are up 12% on last year, and 9 of those 20 nights are not yet priced or restricted for the dates.
Why now: the window opened this morning. After 31 Aug the decision has been made, with or without you.
4
Headroom on 11 of the next 30 nights: #1 on reputation, #3 on priceRate Competitiveness · 77
Saturday 19: Competitor A €705, Competitor B €700, you €649, with a review score above both. Priced to your standing, the 11 flagged nights sit at €690 to €710.
Why now: 6 of those nights fall inside the UK decision window in ↑action 3.

6 more this week

And between Mondays, ask anything. Tharro works with Claude & ChatGPT, grounded in your data.

What Tharro does ( 10 )

Get found.Get chosen.Get booked direct.

Demand Intelligence

Know which markets to chase, which are leaking, and when they decide.

A verdict per source market from searches vs arrivals, plus the booking window per market.

Source market · verdict

RomaniaAT RISK

Arrivals down 14.8%, searches down 17.9%. Conversion, not appetite.

RO65 days10 to 31 Aug

RO decides 65 days out. Open the pricing window 10 to 31 Aug.

Demand Intelligence →

Brand Strength

Know if your name is growing in those markets, or fading.

Your share of branded searches vs your comp set, monthly, per market.

Brand pull · share of comp-set branded searches

57%#1 of 3

Market names grew 9%. Yours fell 18%.

Brand Strength →

Google Visibility

See who takes the click on page one.

The real page-one ladder per keyword, with OTAs, metasearch and AI Overviews marked, and the terms you can still win.

“5 star beach hotels” · top of page

Knowledge graph

AI OverviewGoogle Hotels

your-hotel.comOrganic

Metasearch

Tour operator

WIN NOW · 68% of top 5 are OTAs and tour operators.

Google Visibility →

AI Visibility

Get named when travellers ask AI, and own the sources it quotes.

Your standing per traveller persona across ChatGPT, Perplexity and Google AI, and the source mix behind the answer.

Where AI gets its answer about you

Owned41%your domain

Earned4%press

Leakage31%OTA · metasearch

Nearly a third of what AI says about you comes from channels that sell you.

AI Visibility →

Listing Health

Fix the facts AI and the OTAs repeat about you.

Every fact contradiction across your OTA listings, ranked by what it costs you.

Fact · what each channel says

Breakfast included

Bookingyes

Expediano

Googleno

AI is repeating the no.

Listing Health →

Reviews

Defend the guests you have, win the ones you are losing.

A DEFEND / PUSH / FIX FIRST verdict per nationality and per review theme, vs your comp set.

Origin markets · verdict vs comp set

GermanyleadingDEFEND

GreeceunderweightPUSH

IsraelcomplainingFIX FIRST

Reviews →

Rate Competitiveness

Price to your standing, not just to parity.

For the next 30 nights, where your price sits below what your reputation and visibility standing support, and where you are stretched.

Next 30 nights · price vs standing

Priced to standingHeadroomStretchSold out

#1 on reputation, #3 on price. Headroom on 11 of the next 30 nights.

Rate Competitiveness →

Weekly Action Plan

Get Monday's ranked plan, with the reason behind each action.

Five to ten prioritised actions every week, each with the signal that triggered it and the KPI it moves.

Your week · Monday · action 1 of 8

1Open the UK pricing window, 26 to 30 Octdemand

Why this priority: UK guests are deciding now, 65 days out.

Direct bookings ↑ADR ↑

DoneSnooze

Weekly Action Plan →

Briefs & Content

Turn every finding into a brief your team or agency can execute.

A content brief for the page that wins a persona or keyword, and a dev brief for the site issues that hide you from Google and AI.

Content briefDev brief

Content brief · 5 star beach hotels [city]

H1Five-star beach hotels in [city]

H2Beachfront or near the beach

H2Family or adults only

H2Best months to swim

Blue Flaghalf boardprivate beach

Questions to answer · 4

Briefs & Content →

Ask Your Data

Ask Claude or ChatGPT anything about your market, in plain language.

Your Tharro data inside the assistant you already use.

Works with Claude & ChatGPT

Which markets should I put October budget into?

PolandUNTAPPEDRomaniaAT RISKfix conversion first.

Ask Your Data →

Google visibility, AI visibility, demand, pricing and reputation: the hotel marketing intelligence platform that connects them all.

AI Visibility Report

Europe’s first AI Visibility Report.

Published monthly: how hotels and OTAs show up in AI assistants and Google across the 30 most visited European cities. This is the data Tharro runs on. It is public, so you can check it.

See the report Check your own score

01 · Connect your hotel

Name and description. No integrations, no long setup.

02 · See your score

Where you show up, and where you don’t, across Google, OTAs and AI assistants.

03 · Act on what matters

Your first ranked plan arrives the following Monday.

See where you stand this week.