Where Mediterranean demand is actually going
A recurring reading of the whole region on one frame: where the airlines put their seats, who actually came, what travellers search for, and what AI assistants recommend. The instruments the industry used to see demand have gone dark — this is the instrument panel we built to replace them.
Free to cite and reuse with attribution.
8
destinations: Spain, Italy, Turkey, Greece, Portugal, Croatia, Cyprus, Malta
285.7M
scheduled airline seats in the 2026 summer season, by corridor and month
20+
data sources feeding the arrivals record
4
surfaces read against each other: schedules, arrivals, search, AI answers
Current edition
Reading 1 · August 2026
The board: airline capacity vs tourist arrivals, all eight destinations on one page
The instrument panel of Mediterranean tourism: the airline schedule and the arrivals record for the whole region, on one page, in a shape that repeats every edition so the columns stay comparable across time.
More readings
The Cyprus October gamble
Airlines cut the island's August and bet big on October. What that reveals about how hotel demand now works.
How full is the prophecy flying?
Route conversion — the metric the airlines steer by, and the number that decides Cyprus's October.
The demand that vanished
Search volume fell 8–31% across the UK, German, Swedish and Polish markets while arrivals rose. Search has become a one-way instrument.
What each country types when it dreams of the Mediterranean
Poles type all-inclusive, Brits type villas, Germans type beaches — the same destination is a different product in every language.
Coming next in the Pulse
Next
Where the deciding moved — the machine's map of the Mediterranean, and whether AI's picture of each destination matches its searchers'.
September edition
The board refreshed with the first autumn data — the October bet begins to get scored.
The next edition lands when the data does.
Get the next edition