Hotel marketing, organized by what matters
Guides that organize everything we publish — each one a structured path through our research and playbooks.
AI Visibility
The complete guide to hotel AI visibility: what our research across hundreds of thousands of AI recommendations shows, how the AI Visibility Score works, and the practical playbook for getting recommended by ChatGPT and Google's AI.
Read the guide →Demand Intelligence
How to read travel demand before it becomes bookings: search-demand signals, feeder-market economics, booking windows and planning cycles — grounded in market data from Cyprus, the UK and Spain.
Read the guide →Direct Bookings
The distribution playbook for independent hotels: how travelers actually discover hotels, how OTA ranking and commissions really work, and where SEO and paid search fit in driving direct bookings.
Read the guide →Hotel SEO
Hotel SEO is different: you compete with Booking.com's domain authority, not just other hotels. The data-backed guide — SERP ownership, brand defence, AI.
Read the guide →