Original data on how travellers find hotels
We run real traveller questions through AI assistants and search engines at scale, and publish what we find — methodology, data and all. Free to cite and reuse with attribution.
Recurring series · August 2026 edition
The Mediterranean Pulse: where Mediterranean demand is actually going
A recurring reading of the whole region on one frame: where the airlines put their seats, who actually came, what travellers search for, and what AI assistants recommend. Three readings in the August edition, refreshed as the data lands.
July 2026
From Google's Top 3 to AI's Answer: How Hotel Search Visibility Carries Over to AI Assistants
We ran 695 unbranded hotel searches through ChatGPT and Google's AI Mode across the Algarve, Mallorca and Rhodes, and matched every answer against 293,925 ranked Google and Bing results. Search visibility only partially carries over — and the hotel's own website barely counts.
More from Tharro Research
20,000 AI hotel recommendations, analyzed
Key findings from a large-scale analysis of what AI assistants recommend when travellers ask where to stay.
Read more →City Visibility Report
How visible each European city's hotels are in AI answers — explore the interactive map.
Read more →AI Visibility Report for your hotel
The monthly measurement behind our research, run continuously for your property.
Read more →