More direct bookings, less OTA commission
See that OTAs own 60% of your Google results and dominate AI booking citations. Know exactly where the direct booking leaks are — and fix them.
You Have a Visibility Problem, Not a Marketing Problem
You invest in SEO, run ads, manage social, respond to reviews. But do you actually know how visible your hotel is — on Google, in AI, across feeder markets?
Tharro gives you the complete picture so you can compete fairly.
The Challenge Hotels Face Today
Travel discovery has fundamentally changed
Travel discovery has fundamentally changed. It's not just Google anymore. AI assistants recommend hotels. Social media shapes perception. Review scores determine who gets shown. OTAs outbid you on your own name.
Demand shifts between markets faster than you can adjust.
You don't need more tools. You need one place that connects all of it and tells you where you're winning, where you're losing, and what to do about it.
What Tharro Actually Means for Your Hotel's Business
Marketing spend where demand is growing
Invest where search demand is increasing instead of spreading budget evenly. Shift in real time, not months later when booking data catches up.
See competitive moves before they hit bookings
A competitor gains Google positions. A new hotel enters AI answers. Review scores overtake yours. See it weeks before your PMS shows the impact.
Weekly action plan, not dashboard paralysis
The Command Center says: here are the 3 most important things this week, with estimated booking impact. Start every Monday with clarity.
Proof your marketing investment works
Show your board: SERP ownership up 15%, AI mentions up 40%, reputation gap closed. ROI in language leadership understands.
Intelligence OTAs and chains have — now for you
OTAs see demand and search intent hotels never access. Chains have analytics teams. Tharro levels the field — same intelligence, without the overhead.
What Tharro Gives You
Google Search Visibility
Who owns the search results — your website, OTAs, or competitors. SERP domain ownership built for hotels.
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Demand Intelligence
Feeder market trends, seasonality, booking windows. Built on 1.7B+ searches. Anticipate, don't react.
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Command Center
Weekly prioritized actions across all modules. What to fix, what to push, estimated booking impact.
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AI Visibility
How ChatGPT, Gemini, Perplexity recommend you vs. competitors. Mentions, citations, personas, booking sources.
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Social & Reputation
Booking.com sub-scores, TripAdvisor sentiment, social engagement — all benchmarked against competitors.
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Ask Your Data
Plain language questions, instant data-backed answers. Built for GMs, not analysts.
Learn MoreBuilt for Every Role
01
Marketing Director
See whether SEO, content, and social efforts translate to real visibility — across Google and AI. Prove ROI with connected data. Know where to invest next.
02
Revenue Manager
Demand signals by feeder market and season. Forward-looking context for pricing and distribution — arriving weeks before pace data shows it.
03
GM / Owner
One place for your hotel's competitive position. Ask a question, get an answer. See weekly priorities and impact without opening a dashboard.
See How Visible Your Hotel Really Is
Start a free trial. Get your complete visibility score: Google, AI, demand, reviews — in minutes.
Frequently Asked Questions
What size hotel is Tharro for?+−
Single-property boutiques to multi-property groups. Individual hotels get complete visibility intelligence; groups get portfolio views with cross-property comparison.
How is this different from tools we already use?+−
Tharro connects what others show in isolation. Your SEO tool doesn't show AI visibility. Your review tool doesn't benchmark competitively. Tharro connects Google, AI, demand, reviews, and social — then converts signals to prioritized actions.
How quickly can we start?+−
Setup takes minutes. Enter your hotel, select your comp set, keyword universe is built during onboarding. Data typically available within days.
Do we need a marketing team?+−
No. Command Center prioritizes actions. AI Assistant lets anyone query data in plain language. Designed for GMs wearing multiple hats as much as full marketing teams.
Can agencies use this for us?+−
Absolutely. See For Consultants for how agencies use the platform.
Still have questions?Contact Us