They see the searches before you do, they outrank you on your own name, and you pay commission on the booking. Tharro gives you the same picture, and the weekly plan to close the gap.
Free for 14 days. No credit card. Cancel anytime.
Who owns the answer · “hotel in your destination”
Four leaks, all of them invisible without the data, all of them paid for out of the same P&L.
15 to 25%
commission on guests who already chose you
A traveller searches your name, an OTA holds the ad and the first organic result, and you pay a fifth of the booking for a guest who was already yours. Most hotels have never checked how often that happens, per market.
Weeks late
to every demand shift
Pace tells you a market softened after the bookings did not come. Search intent moves two to eight weeks earlier. Every week of lag is a week of rate held too high, or budget spent into a market that already turned.
Not named
when AI answers the question
A growing share of travellers never see a results page. They ask an assistant and get three hotels. If your listings contradict each other and your site is unreadable to crawlers, you are not one of the three, and nothing in your reporting will tell you.
Guesswork
every time budget is allocated
Agency invoices, ad spend, a content plan, a review push. Without a competitive picture, none of it can be ranked, so the budget goes where it went last year and the owner keeps asking what it bought.
Six outcomes, and the reason each one is now possible.
See how much of your own Google results and AI citations the OTAs hold, often more than half, and exactly where the direct-booking leaks are. Then fix them, starting with your own name.
Invest where search demand is rising instead of spreading budget evenly across markets. Shift while the demand is forming, not months later when the booking data finally catches up.
A competitor gains Google positions. A new hotel enters the AI answers. Their review scores overtake yours. You see it weeks before your PMS shows the impact.
The Command Center says: here are the three things that matter this week, and here is why each one made the list. Start every Monday with a priority instead of a backlog.
Show the owner or the board: share of your own search results up, AI mentions up, the reputation gap closed. Return on investment in the language leadership already understands.
OTAs see demand and search intent hotels never access. Chains have analytics teams. Tharro levels the field: the same intelligence, without the headcount.
Marketing Director
You can already report sessions and impressions. You cannot currently report whether ChatGPT recommends you, or whether the agency’s content moved a single position. Now you can, in numbers a board accepts.
Last quarter
Revenue Manager
Search intent forms two to eight weeks ahead of the booking, market by market. You get the shift while there is still time to move the rate, and the official arrivals data afterwards to check the call was right.
Demand · weeks before pace
GM / Owner
You do not have an analytics team and you are not going to open a dashboard. You get a ranked short list with the reason each item made it, and you can ask it questions in plain language.
Your week · Monday
No implementation project. Nothing to connect. Here is the honest timeline.
Your position across Google, AI answers, listings, reviews and rate, against your real competitive set, in the market that matters most. Most hoteliers find at least one thing they did not know: usually an OTA on their brand name, or a listing fact that is wrong everywhere.
Three to six ranked actions with the reason each one made the list. Some you do yourself in ten minutes, some go to the agency as a brief. The point is that the week has a priority instead of a to-do list.
Brand defence, contradicted listing facts, an unreadable site, a review category dragging you down. These are the fixes that cost nothing but attention, and they are usually the ones nobody had measured.
Share of your own search results, AI mentions, direct share against the OTA line. You report what changed and what caused it, in a language an owner or a board accepts.
Tharro replaces nothing. It answers the question none of these can.
Five minutes to set up. One market free for 14 days.
Your competitive position across search, AI answers, listings, reviews and rate for one source market, and your first ranked weekly plan the following Monday. No setup project: it starts from your hotel name and location.
No. Tharro reads the market side: searches, results pages, AI answers, listings, reviews, prices. Nothing connects to your internal systems, so setup is minutes.
Especially. The weekly plan exists so a GM wearing four hats gets the three things worth doing without opening a dashboard, and can ask questions in plain language.
It makes the agency better and the relationship clearer. You both see the same numbers; the plan becomes the brief, and the movement becomes the proof of work.
Those each see a fragment. Tharro connects demand, search, AI answers, listings, reviews, pricing and social against your comp set, and turns the whole picture into one ranked plan.
From €150 a month for one source market, with every module and unlimited users included. Month to month, cancel anytime, and the first 14 days are free without a card.