Where the budget goes
Poland is up and nobody owns it yet. Move spend there before the season, not after the pace report.
Hotel demand intelligence: see markets coming, weeks before they book.
Real accommodation searches by source market, checked against official arrivals. Tharro shows where demand is forming, how far ahead each market plans, and which markets are quietly leaking.
Free for 14 days. No credit card. Cancel anytime.
Markets we recommend you follow
ranked by opportunityRomaniaAT RISK
Arrivals are down 14.8% while search demand is down only 17.9%. The loss is bigger than interest explains, so it is conversion, not appetite.
49,757 arrivals · 2.4%IsraelGROWING
Arrivals up 8.6% and it already converts above its search share. Worth watching weekly while the trend holds.
311,330 arrivals · 15.2%PolandUNTAPPED
10.6% of searches but only 9.9% of arrivals: 0.7pt of demand is not converting into visits.
202,643 arrivals · 9.9%Three decisions you make earlier than everyone else.
When the rate moves
Demand from a high-value market forms weeks ahead of the booking. Raise while it is forming, not once the rooms have sold cheap.
When the campaign runs
Germans plan eight weeks out, Israelis three. Launch each market when it is actually deciding, instead of all of them in the same week.
What's inside Demand Intelligence
Poland · searches for your dates+42%
Source-market search volumes
Real accommodation searches for your destination, split by the country doing the searching, updated monthly with two years of history.
Search share10.6%
Arrival share9.9%
Official arrivals cross-check
National statistics matched against search demand per market, so you can tell weak appetite from demand that is not converting.
10–31 Aug65 days26–30 Oct
October half-term · deciding now
Booking windows and holiday moments
How far ahead each market decides, tied to the school holidays and long weekends they are deciding for.
Romania2.4%AT RISK
Israel15.2%GROWING
Poland9.9%UNTAPPED
Conversion gap per market
Search share vs arrival share for every feeder market, with the gap named: at risk, growing, or untapped.
Germany · 8 weeks out+12%
Forecasts, 2 to 8 weeks out
Where each of your key markets is heading, far enough ahead to move budget and rate before the pace report knows.
United Kingdom42.1%FOLLOWING
Poland10.6%FOLLOW
Follow the markets that matter
Track the markets you sell to; Tharro flags the ones it thinks you should be following and why.
How hotel demand intelligence works
Step 01
Collect
Real accommodation searches by source country and travel date, plus official arrival statistics, gathered monthly for your destination.
Step 02
Compare
Search share vs arrival share per market, against last year and against the booking window each market keeps.
Step 03
Verdict
Each market lands as at risk, growing or untapped, with the gap quantified and the recommended move attached.
The Complete Guide to Hotel Demand Intelligence
What is hotel demand intelligence?
Demand intelligence for hotels uses forward-looking data - primarily search behavior - to anticipate future travel demand before it materializes as bookings. Unlike traditional forecasting based on historical data and pace reports, demand intelligence uses pre-booking signals to give hotels an earlier, more actionable view.
The core data: when a traveler in a specific country searches for hotels in a specific destination, that's a demand signal. Aggregated across millions of searches, these signals reveal growing feeder markets, peak timing, booking windows, and competitive destination shifts.
Demand intelligence vs. traditional forecasting
What feeder market data tells you
Which markets grow: German demand for Cyprus up 25% YoY? Increase German-language marketing and optimize HRS listings.
Which markets decline: UK demand down 15%? Redirect budget to growing markets instead of increasing UK spend.
Peak timing: Different countries have different holiday patterns. Germans peak Jul-Aug, Scandinavians Jun and Oct. Time campaigns to each.
Booking windows: Some markets book 2-3 months ahead, others 2-3 weeks. Match campaign timing to each market's planning cycle.
How to use demand intelligence
Budget allocation: Shift spend toward growing feeder markets based on real data, not last year's arrivals.
Pricing: Raise rates when demand is forming, not after rooms sell. Lower when signals are weak.
Campaign timing: Activate each market when travelers are in planning mode - not too early, not too late.
Distribution: Optimize market-specific channels (HRS for Germany, local OTAs for Nordics) based on where demand is growing.
See which markets are turning your way.
Five minutes to set up. One market free for 14 days.
Common questions
What is hotel demand intelligence?
Hotel demand intelligence is the practice of reading real traveller search demand by source market, cross-checked against official arrivals, so a hotel can act on where demand is forming weeks before it books. It answers who is coming, from where, and when.
How far ahead can I see demand?
Two to eight weeks, longer for markets that book early. Best read alongside your own pace report.
Destination level or my hotel?
Both. Total demand per feeder market, and your share of visibility inside it, so you can tell weak demand from strong demand you are not capturing.
How is this different from Lighthouse?
Lighthouse tells you demand exists. Tharro connects it to whether you are visible enough to capture it. They work well together.
How often is it updated?
Monthly, with quarterly forecasts for your key markets.
Can I compare against other destinations?
Yes, including which feeder markets are shifting between your destination and its competitors.