Win pitches with competitive intelligence no other agency can access, prove ongoing return with connected visibility data, and manage every hotel client from one platform.
Agency partners run client accounts under one roof, on partner terms.
What we’d fix first: brand defence in the UK, the 8 contradicted facts feeding AI answers, and the spa review gap. Ranked by impact inside.
Every agency serving hotels has these, and loses them for the same reason: no independent evidence.
The pitch
where you sound like everyone else
Three agencies in the same shortlist, all promising SEO, content and paid, all showing case studies from other hotels. Nothing in the room is about this prospect specifically, so the decision comes down to price.
The renewal
where the work becomes invisible
Twelve months of solid execution, and the client asks what it bought. Sessions and impressions do not answer it, so you defend a retainer with activity reports instead of movement.
The scope
where the upsell has no evidence
You know the client needs AI visibility work, listing fixes and a reputation push. Without data showing the gap against their competitors, it reads as an agency selling more agency.
The reporting
that eats a day a month, per client
Pulling numbers from four tools into a deck nobody reads carefully. Time billed to nobody, produced from data that never explains why anything moved.
Six outcomes, all of them chargeable.
Walk in with the prospect’s own competitive position: who owns their search results, whether AI names them, where their reputation sits. The conversation moves from price to plan.
Visibility up, AI mentions up, the reputation gap closed against a named competitor. Movement you can show, in numbers the client’s owner understands.
The scope expansion argues itself when the client can see the AI answers they are missing from and the listing facts feeding them. You are reading data, not selling services.
The ranked plan lands every Monday per client, with the reason each action made the list. It becomes your team’s brief instead of a day spent deciding what to do.
Reports and dashboards can carry your agency’s identity. You sell visibility intelligence backed by real search demand data: a different proposition, at a different price point.
One login, every hotel underneath it, each with its own comp set, markets and weekly plan. Reporting stops being a monthly scramble across four tools.
Before the pitch
Most prospects have never seen their SERP ownership, AI presence and reputation standing in one picture. You open with their blind spots and the ranked fixes; the conversation changes from price to plan.
Prospecting
Run it before the first meeting. Most prospects have never seen their position presented this way; the data does the selling.
Every quarter
Visibility moved, reputation closed on the competitor, demand shifted to a new market: the quarterly report shows what your work changed and what next quarter should buy.
Retention
Deliver quarterly. Proof of work and the next quarter’s argument in one document.
Your brand on it
Reports and dashboards can carry your agency’s identity, so the intelligence in front of the client has your name on it.
White-label
Your logo on intelligence no other agency in the pitch can produce.
Most start with one client and one pitch, then move the portfolio across.
You will recognise most of the picture, and usually find one thing you did not know. That is the calibration, and it takes an afternoon.
Generate the footprint for a prospect the night before. Open with their blind spots and the ranked fixes rather than your credentials.
The Monday plan becomes the team’s task list per client, so execution starts from evidence instead of from a standing checklist.
Clients under one login, quarterly reports in your brand, partner terms as the number of accounts grows.
Yes. The Digital Footprint Report and recurring client reports can carry your agency’s brand, with your name on the intelligence in front of the client.
One agency login, every hotel client underneath it, each with its own comp set, markets and weekly plan. Clients can have their own access if you want them to.
No. Tharro measures and ranks; you execute. Agencies use the plan as the brief and the movement as the proof of work.
Yes, that is what the partner programme is for: you hold the account, set your own client pricing, and run the reporting under your brand.
Minutes for a hotel already in the system, and a short setup for a new prospect. Fast enough to prepare the night before a pitch.
Agencies run client accounts on partner terms with volume pricing. Talk to us and we will walk you through the programme.