Ranked, with reasons
Every action carries the movement that triggered it: the demand shift, the dropped bid, the parity breach. If everything were urgent, nothing would be.
The hotel command center: every signal, one ranked plan for Monday.
The Command Center reads all of it, demand, search, AI answers, listings, reviews, pricing, social, against your comp set, and hands you the few actions worth doing this week, each with the reason it made the list.
Free for 14 days. No credit card. Cancel anytime.
One action, opened
from an example weekGoogle AdsUrgentHigh priority · 88
Launch the Google Ads campaign to capture peak summer demand
Why this priority?
The peak demand window is open now, you are priced up to 39% below market for those dates, and 4,800+ monthly searches on unbranded keywords go uncaptured.
- Monthly searches
- ~55k peak
- Uncaptured
- 4,800+/mo
- Price advantage
- up to 39%
- Window
- now → August
DismissSnooze 7dMark as done
A plan, not a to-do list.
Ask it anything
Works with Claude and ChatGPT: ask your own data a question in plain language, between Mondays, without opening a dashboard.
The loop closes
Next Monday the numbers have moved and the plan is different. Done actions show their effect; ignored ones come back if they still matter.
What's inside the Command Center
DemandAIRateReviews
One queue, every module’s signals
Every module feeds it
Demand shifts, rank movements, AI answer changes, listing breaks, review momentum, parity breaches: one queue.
Launch Google Ads on peak demand
1urgent · 88
A priority score with its reasons
Each action carries the movement that triggered it and the numbers behind it, so it survives an owner's question.
Uncaptured4,800+/mo
Price advantageto 39%
KPI chips on every action
The searches, the gap, the price advantage, the window: the evidence sits on the card, not in a dashboard.
A competitor launched a summer offer
snoozedback in 7d
Dismiss, snooze, done
Your judgement wins. Dismissed stays dismissed; snoozed comes back dated; done shows its effect next week.
“Which market gets the extra €2k in September?”
Claudegrounded in your data
Works with Claude and ChatGPT
Ask your own data anything in plain language between Mondays; the answer is grounded in the same numbers.
Actions done → direct share+1.5 pts
Regenerated weekly
Next Monday the signals have moved and the plan is different. Quiet weeks bring fewer actions, honestly.
How the command center works
Step 01
Listen
Every module's weekly movements land in one queue: demand, search, AI, listings, reviews, pricing, social.
Step 02
Rank
Each candidate action scored on impact and urgency against your comp set, with its trigger and numbers attached.
Step 03
Hand over
A handful of ranked actions arrive Monday, in plain language, with dismiss, snooze and done respected week to week.
Your Monday
from an example week- Demand score
- 88
- Price position
- COMPETITIVE
- Book within 7d
- 45%
- Act by
- Tomorrow
Why this priority?
Demand for these dates is high, your rate is competitive against the set, and 45% of this market books inside a week. The three readings only mean something together.
This is what makes Tharro different from every monitoring tool
AI visibility trackers give you a score. Rank trackers give you positions. Review tools give you reputation.
Nobody connects them and tells you what to do this week.
The Command Center is the layer that turns intelligence into revenue.
Get your first Monday plan.
Five minutes to set up. One market free for 14 days.
Common questions
What is a hotel marketing command center?
A command center turns every marketing signal a hotel receives, demand, search, AI answers, listings, reviews, pricing, social, into one ranked weekly action plan, so decisions come from the whole picture instead of the loudest dashboard.
Who writes the actions?
The platform does, from the week’s movements across every module, ranked against your comp set. No analyst in the loop, no template list.
How many actions per week?
A handful. The point is the ranking. Big weeks bring more; quiet weeks bring fewer, honestly.
What kinds of actions?
Budget moves, campaign starts and stops, pages to publish, listing facts to fix, rate timing: decisions with the trigger stated, not chores.
Do I still need the dashboards?
They are there when you want the why behind an action. Most weeks, the plan plus a question or two in plain language is enough.
Can my agency work from it?
Yes, many do. The plan is the hand-off: they execute, you both see what moved.