SEO skill
The SEO skill understands SERP ownership.
Four Specialized AI Analysts. Always On
Not a generic chatbot. Four purpose-built AI skills, each trained on a specific domain of hotel intelligence. Ask in plain language and get expert analysis from the right specialist.
You Need Expert Analysis, Not Generic Suggestions
Tharro AI skills connect to your actual data, are trained on specific domains, and are designed to analyze - not just answer.
Demand skill
The Demand skill reads feeder market trends.
Pricing skill
The Pricing skill factors in competitive rates and demand signals.
AI Visibility skill
The AI Visibility skill knows what ChatGPT says about your comp set.
Pick a Skill. See How It Thinks
Each Skill is a Specialist - Not a Generalist
SEO Analyst
Google search visibility & SERP intelligence
Analyzes SERP ownership, keyword performance, and competitive positioning. Knows which domains own each keyword cluster, tracks changes, and identifies where OTAs are vulnerable.
- Who outranks me for 'luxury hotels Limassol' this week?
- Which keywords did I lose positions on?
- Where is Booking.com weakest on my destination keywords?
- What content should I create to improve unbranded visibility?
AI Visibility Analyst
ChatGPT, Gemini & Perplexity intelligence
Tracks how AI platforms recommend your hotel across personas, themes, and platforms. Knows which competitors appear, which sources AI cites, and how visibility trends.
- Does ChatGPT recommend me for couples seeking spa hotels?
- Which competitor gained most AI mentions this month?
- What sources does Gemini cite when mentioning my hotel?
- How has my AI visibility changed since the website update?
Demand Analyst
Feeder markets, seasonality & booking windows
Reads feeder market search data, seasonality patterns, and booking windows. Identifies growing and declining markets, connects demand signals to marketing actions.
- How's demand from Germany for my dates next quarter?
- Which feeder markets grew most in the last 3 months?
- When do UK travelers start searching for summer in Cyprus?
- Which markets should I target for shoulder season?
Pricing Analyst
Competitive rates, positioning & revenue signals
Analyzes competitive pricing, connects rate data to demand signals and visibility. Helps revenue managers align pricing with market conditions.
- How am I priced vs. comp set for the next 2 weeks?
- Am I leaving money on the table for high-demand dates?
- Which competitor dropped rates for the holiday weekend?
- Should I raise rates for October based on demand signals?
What Specialized AI Skills Actually Do for Your Hotel
Expert-level analysis in seconds
Each skill doesn't just retrieve - it analyzes. Ask Demand about Germany and it returns trend, YoY change, booking window, and campaign timing suggestion.
Decisions in the meeting
'Should we raise October rates?' Pricing cross-references demand signals, competitive rates, and your positioning - answers while the meeting is still happening.
Every role, the right skill
Marketing uses SEO + AI Visibility. Revenue uses Demand + Pricing. GM asks any skill for a summary. Each speaks the asker's language.
Cross-skill analysis
'Is pricing aligned with demand?' combines Pricing + Demand. 'Is SEO helping AI visibility?' combines SEO + AI. Connected, not siloed.
Board prep in 5 questions
One question per skill: position changes? AI trend? Growing markets? Rate positioning? Full picture in 5 minutes.
Any device, anywhere
Conference, transit, site visit - ask from your phone. Expert analysis before you arrive.
This isn't ChatGPT with a hotel skin
Each skill connects to your actual Tharro data - SERP positions, AI mention history, feeder market trends, competitive rates. It analyzes your numbers against your comp set in your market. Every answer is grounded in data, not general knowledge. And because each skill is specialized, it goes deeper than a generalist ever could.
Who Uses Which Skill
01
Marketing Director
Track campaign impact on search and AI. Competitive keyword intelligence. Content gaps and opportunities
02
Revenue Manager
Feeder market trends before rate calls. Validate pricing against demand. Spot competitor rate changes
03
GM / Owner
One question per skill = full picture in 5 minutes. No learning curve. Plain language, executive summary
Four AI Specialists. Your Data. Always On
Expert analysis of your SEO, AI visibility, demand, and pricing in seconds, from any device.
Frequently Asked Questions
What are the 4 skills?+−
SEO Analyst — SERP ownership, keyword performance, competitive positioning. AI Visibility Analyst — ChatGPT, Gemini, Perplexity monitoring. Demand Analyst — feeder market trends, seasonality, booking windows. Pricing Analyst — competitive rates, demand-adjusted pricing.
How is this different from ChatGPT?+−
ChatGPT answers from general knowledge. Each Tharro skill connects to your actual data and analyzes it in context — your numbers, your comp set, your market.
Do I choose which skill to ask?+−
You can, or just ask naturally and the system routes automatically. Cross-domain questions engage multiple skills together.
Does it analyze or just retrieve?+−
Analyzes. 'Should I raise rates for October?' — Pricing cross-references demand, competitive rates, and positioning to give a recommendation with reasoning.
Works on mobile?+−
Yes. All skills, any device.
Connects to Command Center?+−
Yes. 'What should I focus on?' surfaces top Command Center actions with signal source, priority, and estimated impact.
Still have questions?Contact Us
Related Features
Command Center
Skills surface the same prioritized actions. Ask for your weekly plan instantly.
Learn MoreAI Visibility
The AI Visibility Analyst draws from the same monitoring data.
Learn MoreDemand Intelligence
The Demand Analyst queries the same market search dataset.
Learn More