Defend your own name
OTAs bid on your brand and sometimes stop. Know the day it changes: when the bid drops, your ad money is doing a job the organic result now does free.
Hotel Google visibility: see who owns the results your guests see.
For each search that matters in each source market, your name, your location, your segment, Tharro shows which domain holds every position: yours, an OTA’s, or a competitor’s. Including the AI Overviews and hotel panels above them.
Free for 14 days. No credit card. Cancel anytime.
Top of page: one of your keywords, UK market
absolute rank#1
Knowledge graphGoogle reviews
#2
Google HotelsAI OverviewGoogle Hotels
#3
your-hotel.comOrganicHotel
#4
tripadvisor.co.ukMetasearch
#5
tui.co.ukTour operator
#6
People also askPAA
Three calls this page lets you make.
Pick winnable fights
Which unbranded searches you can realistically take, which a competitor owns, and which belong to the OTAs and are not worth the budget.
Watch every market separately
The UK guest and the German guest see different results pages. You rank per source market, because that is how the demand arrives.
What's inside Google Visibility
≈#1 Knowledge graphpanel
≈#2 AI Overviewcited
✓#3 your-hotel.comorganic
Absolute rank, not organic rank
Every element a guest sees counted: knowledge panels, AI Overviews, Google Hotels, ads, People Also Ask, then the organic results.
United Kingdom#3▲
Germany#5▬
Israel#2▲
Per source market
The same keyword tracked in each market you sell to, because the UK page and the German page are different pages.
OTA 37%Meta 10%Editorial
Who holds the page, by domain type
Domain classification
Every ranking domain tagged: OTA, metasearch, editorial, hotel, so the page reads as a battlefield, not a list.
“your hotel + spa” · UK
AdOTA bidding · day 6
Brand defence watch
Who outranks you or bids on your own name, per market, with the week it changed.
tui.co.uk13.6%
tripadvisor8.8%
You · #201.1%
Share of clicks
A click model over positions and volumes estimates who actually takes the traffic, including your own share and rank among all domains.
Your share of clicks1.4% → 1.6%
Weekly movement log
New entrants, dropped bids and position changes flagged weekly, feeding straight into the Monday plan.
How hotel Google visibility tracking works
Step 01
Track
Your keyword universe read weekly per source market, with every SERP element recorded, not just the blue links.
Step 02
Classify
Every ranking domain tagged OTA, metasearch, editorial or hotel, and every paid interceptor logged with dates.
Step 03
Act
Movements that matter, a dropped brand bid, a new entrant, a lost position, become Monday actions with the evidence attached.
The Complete Guide to SEO for Hotels
What is Google search visibility for hotels?
Google search visibility for hotels measures how prominently your website appears in search results for queries that drive bookings, both branded and unbranded. For hotels, it's not just about ranking positions. It's about SERP domain ownership: what share of the results page does your hotel own vs. OTAs and competitors?
When a traveler searches "best hotels in Limassol," the first page includes results from Booking.com, TripAdvisor, Expedia, travel blogs, Google Maps, and hotel websites. The question isn't "am I on page one?" but "what share do I own vs. intermediaries?" A hotel ranking #5 behind four OTA listings is technically visible but the traveler clicks an OTA, costing 15-25% commission.
Why Google visibility still matters in the age of AI
Google remains the largest source of hotel website traffic. AI is growing fast, and Tharro tracks that via AI Visibility, but Google is still the foundation. More importantly, AI platforms draw from top-ranking Google sources. OTA dominance on Google means OTA dominance in AI recommendations. Improving Google visibility feeds AI visibility directly.
How to improve your hotel's Google visibility
Six steps, in priority order. The full hotel SEO guide covers each one in depth.
1. Defend your brand terms. Defensive PPC on your own name is cheap and saves 15-25% commission per reclaimed click.
2. Create destination content. OTAs win with massive destination pages. Hotels compete with authentic local expertise: area guides, experience pages, seasonal content.
3. Optimize Google Maps. Complete your Google Business Profile. For “hotel near [landmark]” queries, Maps results dominate.
4. Target long-tail keywords. OTAs optimize for head terms. Queries like “adults only spa hotel near Paphos old town” are lower volume but higher intent, and less competitive.
5. Build backlinks. Domain authority matters against OTAs. Travel media, destination guides, and industry publications strengthen your ranking ability.
6. Monitor weekly. SERP ownership shifts constantly. Tharro's Command Center flags changes so you act before revenue impact hits.
See who ranks where you should.
Five minutes to set up. One market free for 14 days.
Common questions
What is hotel Google visibility?
Hotel Google visibility is how much of the Google results page your hotel holds for the searches that matter, counted across everything a guest sees: organic positions, ads, hotel panels and AI Overviews, per source market, against your competitive set.
How is this different from a rank tracker?
A tracker gives you positions. Tharro counts everything a guest sees including AI Overviews and hotel panels, knows your comp set, reads OTAs as the competitors they are, and turns a movement into a weekly action.
Do you track Google’s AI results?
AI Overviews are flagged on every query where they appear, with the sources they cite. The full AI-answer picture lives in AI Visibility.
Do you cover paid as well as organic?
Yes. Who is bidding on your name, when they start and stop, and where paid is covering a position you already hold organically.
Which searches do you track?
Your name and its variants, your location terms, and the segment questions your guests ask, built with you at onboarding, per source market.
Can we beat the OTAs on our own name?
Usually, yes, and it is the cheapest win on the board. The page shows exactly where you stand on brand terms in each market today.