Hotels deserve the same intelligence OTAs have
The information gap between hotels and OTAs is not fair, and AI is making it wider. We exist to close it.
Travel discovery is changing. Not in hoteliers’ favour.
Tharro exists to fix that: giving hotels the visibility intelligence they need to compete fairly against OTAs, AI platforms and better-resourced competitors.
Free for 14 days. No credit card. Cancel anytime.
The problem we saw from the inside
Before building Tharro, our founder Cosmin Costean spent years at Booking.com and TUI, two of the largest players in online travel distribution. He saw firsthand how the system works: OTAs have access to demand data, search intelligence and competitive insights that individual hotels simply never see.
Hotels invest in SEO, run ads, manage social media, respond to reviews. But they do it without knowing who owns their keywords on Google, whether AI platforms recommend them, which feeder markets are trending, or how their presence compares to the hotel next door.
That information asymmetry is the real problem. Hotels do not have a marketing problem; they have a visibility problem. And until now, nobody was building the tools to solve it.
What we believe
Data should lead to action, not more dashboards
That is why we built the Command Center. Every signal turns into a prioritised weekly action, not another tab to check.
AI changes everything, again
The shift from Google to AI-assisted search is as significant as the shift from print to online. Hotels that understand it early will win.
Visibility is the real competitive advantage
The best hotel in the city means nothing if travellers cannot find it. Visibility is not vanity; it is revenue.
Who’s behind it
Cosmin Costean · Co-founder & CEO
Twenty years in data, the last of them inside Booking.com and TUI, watching the asymmetry from the winning side. Built Tharro to hand hotels the same picture the platforms have always had.
LinkedInAlex Proca · Co-founder & CTO
Builds the engine: the crawls, the pipelines and the models that turn real accommodation searches, weekly SERP reads and AI-answer runs into something a GM can act on by Monday.
LinkedInReal accommodation searchesreal traveller intent, aggregated by source country, destination and time period. Not surveys, not estimates, not modelled projections.
Built for hotels specificallygeneric SEO tools cannot tell you if an OTA bids on your brand or if ChatGPT recommends your competitor. Every Tharro feature is built around how hotels actually compete.
Made in Limassol, Cyprusbuilt inside a hotel market, tested daily on real properties, published monthly in Europe’s first AI Visibility Report.
See what the platforms have always seen.
Five minutes to set up. One market free for 14 days.