Chapter 1 · 6 min read
llms.txt for hotels: does it do anything
What the file is, what the evidence says about whether AI assistants read it, and a hotel-specific template if you decide to publish one.
Read the chapter →Reference guide · 5 chapters
Generative Engine Optimization for Hotels
Generative engine optimization is the work of improving how your hotel is represented in AI-generated answers. For hotels it splits into three: whether crawlers can read your site, whether the sources assistants read describe you accurately, and whether you are distinctive enough to be chosen.
Updated August 202631 minPracticalFree to cite
The practical work, in the order it pays off
AI engines assemble answers from third-party sources — OTA listings, review platforms, editorial guides — far more than from hotel websites. Getting recommended is therefore less about your homepage and more about being present, consistent and well-described everywhere the machines read. These practical guides cover the concrete steps, from structured data and profile hygiene to the content that earns editorial citations.
Chapter 2 · 7 min read
SEO for AI visibility: what rankings buy you in AI answers
We matched Google rankings against real AI answers for thousands of hotels. Rankings drive AI mentions, not citations. Here's the data and the playbook.
Read the chapter →Chapter 3 · 8 min read
generative engine optimization for hotels
GEO for hotels is not SEO with new words. Data-backed guide: how AI engines pick hotels, why each engine needs a different playbook, and where to start.
Read the chapter →Chapter 4 · 6 min read
getting your hotel recommended by ChatGPT
What actually makes ChatGPT recommend a hotel? Data from 720+ AI answer captures, plus the 7 moves that work, and the mistake most hotels make first.
Read the chapter →Chapter 5 · 4 min read
AI-driven search guide for small hotel owners
AI tools like ChatGPT can answer travellers' questions directly, sometimes without a click. What that means for small hotels, and how to get closer to guests.
Read the chapter →Measure this for your hotel
Check your AI readability
Tharro scores your site the way an AI crawler reads it — page by page, with the fix list in priority order.
Check your AI readability →See where your hotel stands today.
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