Which fights are winnable
Of the unbranded clusters in your universe, which you can realistically take, which a competitor owns, and which belong to the OTAs and are not worth the budget.
Hotel keyword intelligence: every keyword gets a verdict.
Tharro builds your keyword universe per source market, groups it into clusters, and hands each one a verdict, so content and budget go where they can actually win.
Gratis durante 14 días. Sin tarjeta de crédito. Cancela cuando quieras.
Cluster verdict
one of your clustersWIN NOW· United Kingdom · 6 keywords
Beachfront cluster
You already rank #4 for the cluster’s head term. Improving the page that ranks can close the gap to the competitor at #3.
90 searches/moYour best: #4Beatable: a competitor at #368% of top 5 are OTAs and tour operatorsAI Overview on 1 of 6
What a rank tracker never tells you.
Which page does the work
Each verdict points at the page that ranks, or the page that is missing, so the content plan writes itself from the gaps.
Where AI already answers
Clusters flagged where an AI Overview sits above the results, because winning position #1 under an AI answer is a different fight.
What's inside Keyword Intelligence
United Kingdom116 kw
Germany84 kw
Poland41 kw
A keyword universe per market
Branded, location and segment searches built for each source market, because the UK guest and the German guest search differently.
✓Beachfront6 kw
≈Family9 kw
✗Spa4 kw
Clusters by intent
Keywords grouped into the fight they belong to: beachfront, family, spa, brand, so one verdict covers the whole cluster.
Beachfront cluster · UK
#4WIN NOW
Verdicts on every cluster
WIN NOW, DEFEND, STRATEGIC or IGNORE, based on your positions, the opponent, and how much of the page the OTAs already own.
OTA + tour opYou
68% of top-5 results are OTAs and tour operators · AI Overview on 1 of 6
SERP context built in
Each cluster shows who holds the top spots, whether an AI Overview sits above them, and which competitor is beatable.
“your hotel” · UK
AdBooking.com bidding
Brand-bid watch
Who is bidding on your name in each market, when they start, and when they quietly stop.
Cluster positions · 12 weeks#7 → #4
Re-checked weekly
Positions, new entrants and AI Overviews re-read every week against your comp set, with movements flagged.
How hotel keyword intelligence works
Step 01
Build
Your keyword universe assembled per source market at onboarding: brand terms, location terms, segment questions.
Step 02
Read
Every position, SERP feature and AI Overview read weekly, for you and for every hotel in your set.
Step 03
Verdict
Clusters land as win now, defend, strategic or ignore, each pointing at the page that does the work.
See which fights are yours to win.
Cinco minutos para configurarlo. Un mercado gratis durante 14 días.
Preguntas frecuentes
What is hotel keyword intelligence?
Hotel keyword intelligence is keyword research built for a hotel: the searches that matter per source market, grouped into intent clusters, benchmarked against the comp set and the OTAs, and given a verdict on whether the fight is winnable.
How is this different from Semrush or Ahrefs?
Those give you every keyword and every metric. Tharro gives you the verdicts: which clusters to fight for, which to defend, which to ignore, with hotel context and your comp set built in.
Where does the keyword universe come from?
Built during onboarding from your name, location and segments, then extended as demand shifts. You can add or remove clusters at any time.
Do I need an SEO specialist to use it?
No. The verdict tells you the action; the detail underneath is there when your agency or specialist wants it.
Does it cover paid keywords too?
Yes. Who bids on your brand, when they start and stop, and where paid covers a position you already hold organically.
Which markets can I track?
Any source market you sell to; each keeps its own universe and its own verdicts.