Hotel site audit and AI readability: can machines read your website?

Google’s crawler and AI assistants read your site before any guest does. Tharro scores what they can actually see, names what is costing you points, and hands your web team the exact fixes, verified by the next crawl.

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Google readability

your website
Thin content−10 pts
Key pages under-linked−10 pts
Missing or skipped headings−3 pts
Fixing thin pages+10

Critical · AI · −42 pts On 32 of 42 sampled pages the content only appears after JavaScript runs. The raw page a crawler downloads is nearly empty.

In your brief · next crawl verifies the fix

Not a generic audit with 400 warnings. A score, the three things costing it points, and one critical finding your web team can fix this sprint.

Built for hoteliers who are not web developers.

A score that names causes

73 of 100 means something because the points are itemised: what costs you, how much, and what fixing it earns back.

Briefs your web team can tick

Each finding says which score it damages and what the next crawl checks. You forward it; you do not have to understand it.

Verified, not promised

After the fix ships, the next crawl re-checks it. The score moves or the finding comes back. No taking anyone’s word.

What's inside Site Audit & AI Readability

Google readability73
AI readability58

Two scores, two readers

Google's crawler and AI assistants read differently; your site gets a readability score for each, out of 100.

Content readable without JavaScript

32 of 42 failCritical · −42

The JavaScript check

Your pages fetched with JavaScript off first, the way most AI crawlers read them, so empty-until-JS pages get caught.

Thin content−10
Under-linked−10

Points, itemised

Every score names its causes: thin content, under-linked pages, skipped headings, each with the points it costs and earns back.

Make key pages reachable in 2 clicks

In your briefverifies 1 Sep

Briefs your web team can tick

Findings written as forwardable tasks, each naming the score it damages and what the next crawl checks.

Indexingpass
Sitemappass
One hostnamepass

Foundations verified

Indexing, sitemap, robots and hostname health checked continuously, the quiet failures that block everything else.

Score after fixes ship73 → 83

Fixes verified by re-crawl

After a fix ships, the next crawl re-checks it; the score moves or the finding comes back.

How the site audit and AI readability check work

Step 01

Crawl

Your pages sampled and fetched the way machines fetch them, JavaScript off first, foundations checked continuously.

Step 02

Score

Two scores out of 100, one per reader, with every lost point itemised to its cause.

Step 03

Verify

Findings become forwardable briefs; the next crawl re-checks each shipped fix and moves the score, or reopens the finding.

Find out what the machines see.

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Preguntas frecuentes

What is hotel website AI readability?

AI readability is whether AI assistants and crawlers can actually read your website: whether the content exists before JavaScript runs, whether pages are linked and structured, and whether the machines that now recommend hotels can cite yours.

Why does AI readability matter for a hotel?

AI assistants recommend hotels from what they can read. If your pages are empty until JavaScript runs, the assistant reads an empty page, and your competitor gets the mention.

Is this the same as a technical SEO audit?

It covers that ground but ends differently: a short prioritised brief for your web team instead of an export with hundreds of warnings.

We use a website builder. Can we still fix findings?

Most findings are content and structure, fixable in any builder. Where a finding needs a developer, the brief says so explicitly.

How often does it run?

On a regular crawl schedule, and after your team marks a fix shipped, so every fix gets verified.

Does a better score guarantee AI mentions?

No single fix does. Readability is the entry ticket: it makes your site a source assistants can cite. The AI Visibility module tracks whether they then do.