A
AI visibility
AI visibility is how often, and how favourably, a hotel appears in answers generated by AI assistants when a traveller asks an unbranded question, such as “best adults-only hotels in Limassol”.
Read the full definition →The terms, in plain language.
Definitions for the vocabulary used across hotel marketing intelligence. Written to be quoted: one clear sentence first, the nuance after.
AI visibility score
An AI visibility score summarises a hotel's standing across a fixed set of unbranded prompts, run repeatedly across multiple AI engines, benchmarked against a defined competitive set.
Read the full definition →B
Booking window (ABW)
The booking window, or advance booking window, is the interval between a traveller booking and staying.
Read the full definition →Brand pull
Brand pull is the share of branded search demand within a competitive set that belongs to one hotel: how many people search for you by name relative to how many search for the hotels you compete with.
Read the full definition →C
Citation rate
Citation rate is the proportion of a hotel's AI mentions in which the hotel's own website is the cited source, rather than an OTA, review platform or editorial site.
Read the full definition →G
Generative engine optimization (GEO)
Generative engine optimization is the practice of improving how a business is represented in AI-generated answers.
Read the full definition →L
Listing coherence
Listing coherence measures whether a hotel's factual claims agree across the channels where it appears: OTA listings, metasearch profiles, its own website.
Read the full definition →M
Mention rate
Mention rate is the proportion of runs across a prompt set in which a hotel is named at all.
Read the full definition →S
Share of voice (hotel search)
Share of voice in hotel search is the proportion of available clicks, across a defined keyword set and source market, that a given domain captures.
Read the full definition →T
The OTA paradox
The OTA paradox describes a pattern found across AI hotel recommendations: hotels are frequently named, but the sources credited are disproportionately online travel agencies rather than the hotels' own websites.
Read the full definition →Deep-linkableevery term has its own anchor, so guides and articles can link straight to a definition.
Kept currentdefinitions are revised as the surfaces change, particularly the AI ones.
Free to quoteuse them with a link back.
Frequently asked questions
Who is this glossary for?
Hoteliers, revenue and marketing teams, and agencies working on hotel discovery.
Are these standard industry definitions?
Where a standard exists, we use it. Where the term is new or contested (AI visibility, GEO), we state our definition explicitly rather than implying consensus.
Can I quote these?
Yes, with attribution to tharro.io.
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