The headroom your standing earns
You hold #2 standing in your set. On nights where you price like #4, that gap is money on the table, and the calendar shows every one.
Hotel rate competitiveness: price to your standing, not the pack.
Tharro reads your comp set’s prices every three days, colours every night by whether your price matches the standing your reviews earn, and shows exactly which channels undersell your own website.
Gratis durante 14 días. Sin tarjeta de crédito. Cancela cuando quieras.
Next 30 days, night by night
with the day panelPriced to standingHeadroomStretchSold outA channel undersells your site
What everyone charged · Saturday
Your hotel · official site€711
Cheapest anywhere for you · a reseller€649
Competitor A€705
Competitor B€700
Verdicts, not another rate grid.
Parity, with the offender named
When a reseller undersells your official site, you get the channel, the amount, and the likely leaked-rate source, not just a red flag.
How your neighbours behave
Which competitors follow your moves, which swing on their own, and what each one usually charges relative to you.
What's inside Rate Competitiveness
Comp set re-shop3 days▬
Channels read11▬
Full comp-set shop, every 3 days
Your set's prices read as Google's comparison panel shows them: one night, two adults, every channel that carries each hotel.
MTWTFSS
Priced to standing · headroom · stretch
Alignment with standing
Every night colored by whether your price matches the standing your reviews earn: priced to standing, headroom, or stretch.
W36 · value window
5 nightsPUSH here
Windows, not day noise
Consecutive nights merged into labeled windows with one call each, instead of thirty daily alarms.
Your site€711
A reseller€649
Competitor A€705
Parity offenders, named
Channels underselling your official site listed with the amount, clustered when several resellers carry one leaked rate.
≈Competitor Amoves with you
✓Competitor Bswings alone
Neighbour behaviour
Which competitors move with you, which swing on their own, and what each usually charges relative to you.
Sat 29 · set range
€413–2,580The middle means little
The day panel
Any night opened shows what everyone charged, on which channel, with your own site's rate alongside.
How rate competitiveness tracking works
Step 01
Shop
The full comp set re-read every three days, every channel per hotel, as shown in Google's comparison panel.
Step 02
Align
Your price rank checked against your review standing per night, and every channel checked against your own site's rate.
Step 03
Call
Nights merge into labeled windows with one call each; parity offenders get named; your rate decision stays yours.
See the nights your standing earns more.
Cinco minutos para configurarlo. Un mercado gratis durante 14 días.
Preguntas frecuentes
What is hotel rate competitiveness?
Hotel rate competitiveness is where your price sits against your competitive set night by night, judged against the standing your reviews earn rather than against being cheapest, including whether any channel undersells your own website.
Is this a rate shopper?
It shops rates, but the output is different: a verdict per night about alignment with your standing, plus parity offenders named, instead of a wall of prices.
What does priced to standing mean?
Your review standing earns you a position in the set. When your price rank matches it, you are priced to standing; when you price below it, you have headroom.
Does Tharro suggest prices?
No, deliberately. It names conditions and windows: where you have headroom, where you are stretched, where parity is breached. The number stays your call.
How do you catch channels underselling us?
Every shop records each channel’s price for your hotel. When one beats your official site, it is flagged with the amount and the likely source of the leaked rate.
How current is the data?
The full comp set is re-shopped every three days, and each day panel shows exactly when it was last read.