Original research on how travellers find hotels, free to cite.
We run real traveller questions through AI assistants and search engines at scale, and publish what we find: method, data and all. Free to cite and reuse with attribution.
What we publish
Three strands of original data, all of them open.
Recurring series
The Mediterranean Pulse
A reading of the whole region on one frame: where the airlines put their seats, who actually came, what travellers search for, and what AI assistants recommend. Refreshed as each data source lands.
Monthly index
The AI Visibility Report
How hotels and OTAs show up in AI assistants and Google across the 30 most visited European cities, published every month. The public benchmark for hotel AI visibility in Europe.
One-off studies
Questions we wanted answered
When something in the industry is asserted but never measured, we measure it. Search-to-AI carryover, whether search demand predicts arrivals, who AI assistants actually cite. Method published with every one.
And the research, applied
Two different things. One is a reference shelf you work through; the other is a running commentary.
Reference
Guides
Structured guides, each one a path through a topic: what the data says, what to do about it, and where to go deeper. Evergreen, numbered, revised in place.
Commentary
Blog
Shorter reads that pull one finding out of a study and say what a hotel should do about it this month. Dated, opinionated, and always sourced.
Recent studies
The Mediterranean Pulse · Reading 6
The Mediterranean, According to AI
520 AI answers in five languages: three countries take 77% of the opening slots, AI's favourite destination is recommended at 1.9× its real demand, and the two demand giants get talked down.
The Mediterranean Pulse · Reading 4
The Demand That Vanished
Search volume fell 8–31% across the UK, German, Swedish and Polish markets while arrivals rose. Search has become a one-way instrument: it still registers loss, but no longer registers gain.
The Mediterranean Pulse · Reading 5
What Each Country Types When It Dreams of the Mediterranean
Poles type “all inclusive”, Brits type villas, Germans type beaches: the same destination is a different product in every language.
The Mediterranean Pulse · Reading 1
The Mediterranean Pulse: The Board
The instrument panel of Mediterranean tourism: the airline schedule and the arrivals record for the whole region, on one page, in a shape that repeats every edition so the columns stay comparable across time.
The Mediterranean Pulse · Reading 2
The Cyprus October Gamble: What Airline Capacity Says About Hotel Demand in 2026
Airlines cut the island's August and bet big on October. What that reveals about how hotel demand now works.
The Mediterranean Pulse · Reading 3
How Full Is the Prophecy Flying? The Airline Metric That Predicts Hotel Demand
Route conversion: the metric the airlines steer by, and the number that decides Cyprus's October.
Free to cite, with attribution
Every study publishes its method, its sample and its raw counts. Journalists, analysts and academics are welcome to reuse the figures with a link back. If you need the underlying data or a comment for a piece, ask and we will send it.
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