Reference guide · 1 chapters
Review benchmarking looks objective and often isn't. This guide covers what a review score is actually made of, how to compare fairly across platforms, and how to find the guest segments where you are winning or quietly losing.
Two hotels with nearly identical scores can be measured on completely different platform baskets, on reviews of different ages, from different guest mixes. The blended number hides all three. Comparing fairly means comparing per platform and per segment, and saying so when the gap is smaller than the noise.
This guide is short on purpose — it grows as the reputation research does, rather than being padded with articles that are really about something else.
Chapter 1 · 4 min read
Two hotels with nearly identical review scores can be measured on completely different platform baskets. Most league tables treat them as equal anyway.
Read the chapter →Measure this for your hotel
Tharro reads your review standing per platform and per guest segment against your comp set, rather than blending it into one number.
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