Your hotels lose travellers where they can't see. Be the first agency that sees it, and the one that fixes it.

Tharro shows every hotel in your portfolio where it stands against its competitors on Google, in AI answers and across its source markets, and turns it into a ranked weekly plan. White-labelled.

Become a partner
Monday · Hotel A, PaphosPrepared by Your agency name
01 · AI answersHigh

Families asking ChatGPT for a hotel in Paphos never hear your name.

Competitor A7/10
Competitor B5/10
Hotel A1/10

Do this weekPublish a families page with the kids' club, pool and room facts ChatGPT is missing.

02 · Google searchHigh

On Google Germany, "Familienhotel Paphos" is searched 2,400 times a month. You are #9, below the fold.

#1booking.comest. 720 clicks/mo
#2holidaycheck.deest. 380 clicks/mo
#3Competitor Aest. 260 clicks/mo
#9Hotel Aest. 40 clicks/mo
Searches +18% YoYRank 12 → 9 in 4 weeks

Do this weekBuild a German "Familienhotel" page with the kids' club and family rooms, and link it from the German homepage. Position 5 is worth about 180 clicks a month, roughly 4× what you get today.

The report your clients will ask for

Your logoPrepared by Your agency name
Hotel Thalassa PulseUnited Kingdom · 4-hotel comp set · 7 Sep 2026
Digital FootprintYour share of the comp set's digital presence
#3 of 4
19%Under fair share · 25%
Three legs| marks fair share (25%)
Google search#3 of 414.2%
Est. 31 of 218 comp-set clicks/mo on 140 unbranded searches · weight 45%
AI answers#4 of 48.7%
ChatGPT · Perplexity · Google AI, non-branded · 3-run window · weight 40%
Social#2 of 436.4%
Share of comp-set post engagement, 90 days · weight 15%
Brand PullHow much is your name known?
▼ –2.4 pt YoY
21%Fading · #3 of 4
of 6,420 branded searches across your comp set in August, yoursPeak 27.1% in October → 21.3% in August.
Guest ScoreHow loved are you?
#2 of 4
4.6/5Loved
1. Competitor A4.71
2. You4.62
3. Competitor B4.48
The rung above sits 0.09 ahead. One good season closes it.

The app, the weekly plan and every report carry your brand. Tharro stays behind it.

What comes with the program

The whole platform, under your brand.

Your clients get the Tharro app with your logo and your name on it. Weekly plans, reports and dashboards follow.

One view of every client.

Portfolio dashboard: which hotels are slipping, which are winning, before the client calls.

Partner pricing.

A margin on every seat you bring, agreed in the calibration call.

Research first.

Our studies and barometers reach partners before they're public, with a partner co-branding option.

Co-marketing.

Joint webinars, case studies and local press, built around your market.

Direct line.

Onboarding with us, not a ticket queue.

Works inside Claude, ChatGPT and Grok

Ask your data anything. In the AI you already use.

Everything Tharro tracks for your clients' hotels, demand and arrivals by source market, Google rankings, AI answers, reviews, social posts, rates, is available directly inside Claude, ChatGPT and Grok. Connect once, then ask any question and get an analysis built on all of it, not a dashboard you have to interpret.

ClaudeChatGPTGrok
"Which of my hotels lost AI mentions this month, and to whom?"
"Compare UK demand for my Paphos and Rhodes clients for October."
"Write the client brief for Hotel Aurora from this week's signals."

It makes the services you already sell provable

SEO and content

The keyword battleground per source market, who owns the SERP, what's winnable. Your recommendations arrive with the numbers attached.

AI answers

What ChatGPT, Perplexity and Google AI say about each hotel, on the prompts travellers actually ask, next to the comp set. Which facts are wrong, which pages to publish, and the share of voice before and after.

Website audit

A weekly crawl of every client site: broken booking paths, missing language pages, what AI engines can and cannot read. Ranked fixes, with the revenue at stake.

Paid media

Source-market demand, booking windows and rate position in one view. Budget calls become evidence, not instinct.

Social

Posting cadence, engagement and follower growth for each hotel against its comp set, by platform. What to post about, backed by the demand data.

Reputation

Review standing by nationality and segment, so the fixes go where the next guests come from.

Reporting

The Monday plan is your client brief. The month-end report writes itself from the same data.

Who it's for

Built for

agencies with hotel clients

hospitality marketing consultants

revenue-management firms

hotel groups' in-house agencies

Built with the travel industry

By people who spent years on the OTA side of the table, with agencies and hotels in Greece and Cyprus. Hotel-specific by design, so every signal and every action speaks your clients' language.

How it starts

1

Apply.

Tell us about your portfolio.

2

Calibration call.

We run Tharro on one hotel you know well, together.

3

First pitch.

Take a white-label report to a prospect or a renewal.

4

Portfolio.

Onboard your clients, the Monday plan becomes the brief.

Become a Tharro partner