Tharro Research

Original data on how travellers find hotels

We run real traveller questions through AI assistants and search engines at scale, and publish what we find β€” methodology, data and all. Free to cite and reuse with attribution.

From Google's Top 3 to AI's Answer: How Hotel Search Visibility Carries Over to AI Assistants β€” cover card

July 2026

From Google's Top 3 to AI's Answer: How Hotel Search Visibility Carries Over to AI Assistants

We ran 695 unbranded hotel searches through ChatGPT and Google's AI Mode across the Algarve, Mallorca and Rhodes, and matched every answer against 293,925 ranked Google and Bing results. Search visibility only partially carries over β€” and the hotel's own website barely counts.

695 searchesChatGPT + Google AI ModeAlgarve, Mallorca, Rhodes293,925 SERP resultsJune 2026
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