Hotel marketing, organized by what matters
Guides that organize everything we publish β each one a structured path through our research and playbooks.
AI Visibility
How to measure hotel AI visibility: mentions vs citations, the AI Visibility Score, what our research across hundreds of thousands of AI recommendations shows β and the playbook for getting recommended by ChatGPT and Google's AI.
Read the guide βDemand Intelligence
How to read travel demand before it becomes bookings: search-demand signals, feeder-market economics, booking windows and planning cycles β grounded in market data from Cyprus, the UK and Spain.
Read the guide βDirect Bookings
The distribution playbook for independent hotels: how travelers actually discover hotels, how OTA ranking and commissions really work, and where SEO and paid search fit in driving direct bookings.
Read the guide βHotel SEO
Hotel SEO is different: you compete with Booking.com's domain authority, not just other hotels. The data-backed guide β SERP ownership, brand defence, AI.
Read the guide β