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Company facts, research, and how to reach us. Everything on this page may be quoted without asking.
About Tharro
Short (35 words)
Tharro is a hotel marketing intelligence platform. It measures how visible a hotel is across Google, AI assistants, OTA listings, reviews and social β benchmarked against its competitive set β and turns that into a weekly action plan.
Long (95 words)
Tharro is a hotel marketing intelligence platform built for independent hotels, hotel groups, agencies and destination organisations. It measures how visible a property is across Google search, AI assistants, OTA listings, reviews and social media, always benchmarked against a defined competitive set rather than an industry average. It reads travel demand by source market two to eight weeks ahead, and combines both into a ranked weekly action plan. The company publishes original research on how AI assistants recommend hotels. Founded in Cyprus; the platform covers markets across Europe and the Mediterranean.
Company facts
- Headquarters
- Limassol, Cyprus
- Founder & CEO
- Cosmin Costean
- Category
- Hotel marketing intelligence
- Customers
- Independent hotels, hotel groups, marketing agencies, hospitality consultants, destination organisations
- AI engines measured
- ChatGPT, Google AI Mode, Perplexity
- Website
- tharro.io
Cosmin Costean, founder and CEO
Cosmin Costean has spent more than twenty years working with data, including roles at Booking.com and TUI. He founded Tharro after concluding that travel discovery was fragmenting in a way that worked against hotels and in favour of intermediaries β and that hotels lacked any way to see it happening. He writes and speaks on AI-driven hotel discovery, OTA dynamics and demand intelligence.
Available for comment on: How AI assistants recommend hotels; the shift from search to assistant-led discovery; OTA and hotel visibility dynamics; European and Mediterranean travel demand.
Published research
Tharro publishes original research on hotel discovery. Findings are free to cite with attribution, and the method behind them is published in full.
Logos and images
Logo files in SVG and PNG, on light and dark backgrounds, plus founder photography are available on request.
Do not alter the logo's proportions or colours. The wordmark is set in Inter Tight.
Frequently asked questions
Can I quote your research?+β
Yes, with attribution to Tharro and a link to the source page.
Will you run analysis for a story?+β
Yes β we regularly produce market-specific analysis for journalists on request.
Who is the right person to speak to?+β
Cosmin Costean, founder and CEO, for anything on AI discovery, OTA dynamics or travel demand.
Media enquiries
For interviews, data requests or comment, get in touch. We respond to journalist enquiries within one working day and are happy to run custom analysis on a market for a story.