Hotel Reviews and Reputation Benchmarking
Review benchmarking looks objective and often isn't. This guide covers what a review score is actually made of, how to compare fairly across platforms, and how to find the guest segments where you are winning or quietly losing.
What a review score is actually made of
Two hotels with nearly identical scores can be measured on completely different platform baskets, on reviews of different ages, from different guest mixes. The blended number hides all three. Comparing fairly means comparing per platform and per segment, and saying so when the gap is smaller than the noise.
This guide is short on purpose — it grows as the reputation research does, rather than being padded with articles that are really about something else.
See your review standing
Tharro reads your review standing per platform and per guest segment against your comp set, rather than blending it into one number.
See your review standing