Tharro Research · AI Hotel Index

Which hotels AI recommends when the traveller does not name one

A monthly measurement of 4 and 5 star hotels in Cyprus and Greece: how often ChatGPT and Google AI Mode name each hotel when a traveller asks about the destination. Every row states what was measured, when, and how.

November 2026 editionChatGPT and Google AI ModeUK and DE travellers200 answers per destination and market

Type to search 2162 hotels across 18 destinations. Not listed?

Countries and destinations

Three things the November 2026 run shows

Never named

45%

of the 2162 4 and 5 star hotels in the index were not named in any of the 200 answers for their destination.

Hotel websites in ChatGPT citations

25%

of explicit ChatGPT sources were hotels' own websites. Review sites, Booking and tour operators follow.

Where Google AI Mode looks

63% vs 28%

Business Profile cards vs web pages as the source behind AI Mode's hotel mentions.

Panel noteIndex-wide figures combine the latest published month of every destination, at its default market. How the index is measured

Your hotel is in the index. Let's talk about its row.

In a 30-minute conversation we go through your hotel's row together: the traveller types it appears for, the hotels AI names instead, and what moves the number.

30 minutes, with your hotel's row on screen. No account needed.

How this was measured

Score is the share of answers in which the hotel is named. Citations are counted from ChatGPT's explicit source list only, and from Business Profile cards vs web pages in Google AI Mode. Precise ranks are shown above a score of 10; below that hotels are grouped in bands. Universe: 4 and 5 star hotels by official classification, Google star class as fallback.

Read the numbers as directional. AI answers are stable in the short term: asked again within the hour, an engine names the same leading hotels. From our observations they change over time, including the leading choices, and which hotels an engine includes or leaves out is the engine's doing, not ours.

Full methodology Free to cite with attributionComments and corrections: cosmin@tharro.io